11 Years of WINFOR: From a 500sqm Booth to 73 Countries

30-second read · TL;DR

Founded in 2010, WINFOR is a leading Chinese source factory for pickup truck bed accessories. Over 11 years it has grown from a 500 m² booth in Guangzhou into an international manufacturer supplying 73 countries, with an annual capacity of 1 million pieces/sets and long-term partnerships with 10+ global brands including RealTruck, CURT and Black Horse Off Road. This is WINFOR's complete official record of those 11 years.

2010-2021

Eleven years is neither long nor short

For WINFOR it is a stretch of years settled together with time

Spent just going with the flow

perhaps nothing much would have changed

Lived with passion instead

and they would have been eleven abundant, full years

Eleven years is long

with warmth in it

with gratitude in it

with moments of joy

with pauses to take stock

with every small flash recorded by its own warm golden light

and with precious moments and memories kept

Eleven years is also short

it is the company of every customer

giving us a brilliance that never ends in the pursuit of something better

and it is the effort of every WINFOR person, striving and running hard

turning the years into laughter and the future worth waiting for

Eleven Years of Development

2010

WINFOR opened its first booth and a 500 m² warehouse at Nanfang Yongfu International in Guangzhou. The mission of personalising vehicle exteriors began here.

2011

WINFOR established its first production base in Guangzhou. The fledgling "WINFOR" brand appeared at the Canton Fair for the first time and doubled its export sales, thanks to fair pricing and warm, sincere service.

2012

WINFOR built a production base covering more than 10,000 m², reaching an annual output of 1 million pieces/sets and becoming a supplier offering integrated production and distribution services to the automotive aftermarket's professional 4S dealer groups.

Blue light scanners were also introduced that year.

WINFOR also held its "Joyful Mid-Autumn, Gratitude to WINFOR" relocation celebration party that year.

2013

WINFOR passed the ISO 9004:16949 quality management system certification.

WINFOR established its own product laboratory to safeguard product quality.

2014

WINFOR held a Mid-Autumn gala at the Tongyu Hotel themed "Passion, Struggle, Gratitude",

and held its first outdoor team-building event together with the Bangyuan Training Academy.

That same year the company's first Land Rover Range Rover intelligent electric running board was born!

2015

WINFOR became the first company in its industry to list on the NEEQ.

It was also in that year that the company's first Volvo intelligent electric tailgate was born!

2016

WINFOR began building its own in-house electronic and smart product brand, "Sipuzhi".

The same year WINFOR obtained CE certification and PICC product insurance, laying a solid foundation for developing and selling electronic products. It was also in that year that WINFOR was recognised as a "National High-Tech Enterprise".

That same year the pickup bed project was successfully developed and launched, and was well received by the market.

2017

WINFOR established an in-house business school as a cradle for employee growth.

In May that year WINFOR joined the Huiju Business School expert team to host a "Practical Execution for Presidents" session, and in October a "Winning Through Responsibility" implementation-sharing session.

It was also in that year that WINFOR organised several learning and training sessions for staff.

2018

WINFOR passed an upgrade to IATF 16949:2016 quality management system certification and Alibaba supplier certification.

That same year WINFOR brought in major new equipment — large laser cutting machines and laser welding machines — building a first-class, high-quality, high-precision smart manufacturing operation.

Also that year WINFOR partnered with Huiju Business School and organised several staff learning and training sessions.

2019

WINFOR established partnerships with international giants and made its debut at the Frankfurt show, while well-known domestic media channels lent new momentum to the "WINFOR" brand.

To enrich employees' lives outside work, WINFOR organised a team-building activity called "Laughter and Song of a Summer's Day".

2020

WINFOR expanded production capacity, established a second production base and introduced 5S standardised management.

WINFOR became one of the first in the industry to introduce large-scale production equipment: the laser tube cutter.

To support after-sales service, WINFOR developed a customer complaint platform and a vehicle installation platform, so warranty work is reliable and worry-free.

2021

WINFOR exhibited at the 21st Shenzhen International Auto Aftermarket and Tuning Expo (AAITF) for the first time, and was honoured with an on-site media interview at the Kyushu Show. It also won two awards, being named "Outstanding Supplier to 4S Dealer Groups" and "Strategic Partner of the Kyushu Show", returning home with honours.

To meet demanding quality standards — automation, intelligence, high precision, high speed, and firm, attractive welds — WINFOR became the first in the industry to introduce a laser welding robotic production line, which was completed and put into production.

That same year the electric roller shutter was developed successfully, using a six-wire motor for more precise control and faster response,

and the mainboard fully coated with conformal paint for damage-free plug-in connections.

The sixth-generation electric running board was upgraded — more stylish, lighter and more convenient for travel.

Also that year, a fully upgraded smart voice control AI chipset was introduced: the smart hardware responds quickly and controls smoothly.

To standardise inspection across the whole process from raw material to finished product, WINFOR launched a quality inspection platform to guarantee product quality for customers.

WINFOR now serves more than a thousand 4S dealer groups nationwide and has become a designated outstanding supplier for automotive exterior accessories to China's largest 4S dealer groups and OEM manufacturers.

At the same time, WINFOR has established 20 marketing and service centres nationwide, serving China's top 100 well-known automotive 4S dealer groups, with the aim of delivering "six-heart" service: designed with care, produced with care, assembled with attention, serviced with warmth, tested with dedication, and ordered with confidence.

A Message from the Chairman

Chairman — Liu Quantao

Over the past eleven years we have been diligent and pragmatic, willing to correct our mistakes and eager to improve. That earned us a good reputation and the trust and support of our customers and suppliers. Even through the global pandemic we stayed true to our original purpose, reform as we went, and gradually produced some modest results. WINFOR today owes everything to everyone's joint effort. WINFOR is proud of you now; we hope that in the next eleven years, you will be proud of WINFOR. Thank you to every member of the WINFOR family for your effort, and congratulations to you all on what you have achieved. We keep going together, and keep striving.

A Message from the Deputy General Manager

Deputy General Manager — Wang Dong

Eleven years together through wind and rain, eleven years of abundant harvest. Eleven years pass in a flash; we walked them together, through the hardest stretch of the global pandemic, and we witnessed our own unwavering commitment to the business and the spirit with which we kept pushing forward. It is the effort of every WINFOR person that earned the company its current market position, and it is your hard work and dedication over these eleven years that made WINFOR's achievements possible. In these eleven years, every member of the WINFOR family used their own ingenuity to create miracle after miracle. I know that all of you are WINFOR's greatest asset.

Eleventh anniversary staff group photo

Eleven years

is just the length of one good meeting

We are grateful for everyone's companionship

for these eleven years we've walked

and we believe there will be many, many more eleven years

more meetings that change the course of history

more companionship that fills the blanks in life

and more dreams lit, shimmering beneath the stars

Where the heart points

we will head towards the sea of stars

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